Overview
This course introduces the learners to the basic concepts and principles of marketing and exposes them to the roles, functions and behaviour required of marketers in the modern day business organization.
What you will learn (Course Learning Outcomes)
- Describe the fundamentals of marketing processes and and their application. (C2, PLO4)
- Discuss the various market segments and appropriate marketing activities in a group (C2, PLO4)
- Apply the basic marketing strategies to organisations using different sources of reference. (C3, PLO4)
