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Introduction to Mass Communication

Field: Communication
Level: Diploma
Delivery mode: Campus
Duration: Year 1, Semester 1

Course at a Glance

  • Location: First City University College, Bandar Utama
  • Duration: Year 1, Semester 1

Overview

This module provide the introduction of communication media with a focus on the changes that have been done by digital technology. The new technology in the way people get news, entertainment and media trade operates will be discussed in this module.

Course Learning Outcomes (CLO)

  • CLO1 Identify the ethical issues and laws covering the contemporary mass media. (A1, PLO6)
  • CLO2 Describe the role of mass media in the democratic process and as a cultural construction. (C1, PLO1)
  • CLO3 Explain the roles of consumers and producers in the intermediary messages. (C2, PLO1)

No payment is required at this stage.

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