Overview
Introduce students to public relations, defined as the management of relationships between an organization and the publics important to its success. This module also outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society.
Course Learning Outcomes (CLO)
- CLO1 Identify basic concepts necessary to understand what is Public Relation is and how it is practiced in various settings. (C1, PLO1)
- CLO2 Explain the concepts, theory and processes that guide the practice. (C2, PLO1)
- CLO3 Discuss updated information on the contemporary PR practice. (C2, PLO1)
