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Entrepreneurship

Field: Business Administration
Delivery mode: Campus
Duration: Year 2, Semester 3

Course at a Glance

  • Location: First City University College, Bandar Utama
  • Duration: Year 2, Semester 3

Overview

To develop understanding of the key characteristics, activities, business functions and stages in entrepreneurship and enterprise. Students will be exposed to theory and practice pertaining to: the entrepreneur as leader of an organization.

Course Learning Outcomes (CLO)

  • CLO1 Demonstrate the personal traits and behavior required to design and run an entrepreneurial venture (C3, PLO5)
  • CLO2 Outline the key stages in developing an entrepreneurial venture from idea generation to commercialization (C4, PLO5)
  • CLO3 Discuss the challenges and opportunities associated with designing and running an entrepreneurial venture. (C2, PLO4)

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