Course Overview
In today’s data-driven economy, organisations don’t just need data — they need people who know how to turn data into decisions.
This Micro-Credential in Big Data & Business Analytics is designed for learners who want practical, job-ready analytics skills they can apply immediately in business, management, and decision-making roles. Rather than focusing on heavy theory, the course emphasises real-world applications, helping you understand how data is collected, analysed, and translated into insights that drive performance and growth.
Whether you work in business, finance, marketing, operations, or management — or aspire to move into data-informed roles — this course equips you with one of the most in-demand skills across industries today.
What You’ll Gain from This Course
By completing this Micro-Credential, you will:
- Develop a data-driven mindset for modern business environments
- Gain practical exposure to business analytics tools and techniques
- Learn how organisations use data to improve efficiency, reduce costs, and identify new opportunities
- Build confidence in interpreting and communicating insights to support strategic decisions
This course is ideal for professionals who want to enhance their value at work, fresh graduates looking to strengthen employability, and business owners seeking smarter ways to analyse performance.
What You Will Learn
Throughout the course, you will learn how to:
Apply Big Data in Real Business Contexts
Understand how organisations collect, manage, and use large volumes of data to respond to market trends, customer behaviour, and operational challenges.
Build Practical Analytics Skills
Gain hands-on experience using analytics tools to perform descriptive, predictive, and prescriptive analyses relevant to business decision-making.
Turn Data into Actionable Insights
Learn to interpret dashboards, identify patterns, forecast trends, and communicate findings clearly to support business strategies and management decisions.
Learning Outcomes
By the end of this Micro-Credential, you will be able to:
- Explain key concepts in descriptive, predictive, and prescriptive analytics.
- Apply analytical tools to investigate real-world business problems.
- Develop basic analytical models to support decision-making.
- Present data-driven insights clearly to stakeholders and management.
- Understand how big data contributes to organisational competitiveness and strategic advantage.
Pathway & Progression Advantage
This Micro-Credential is designed as a stackable learning pathway, allowing you to progress further in your academic or professional journey.
This flexibility allows you to start small, build skills, and progress confidently — without committing immediately to a full programme.
MBA Pathway
Grant exemption from selected modules in the Master of Business Administration (MBA) programme at First City University College, subject to approval
Undergraduate Degree Pathway
Supporting progression into Bachelor of Arts (Honours) Business Management.
Who Should Take This Course?
- Working professionals seeking data literacy and analytics skills
- Business, marketing, finance, or operations executives
- Diploma or degree holders planning to progress into Business Management
- Aspiring MBA candidates looking to gain an early advantage
- Entrepreneurs and managers who want to make smarter, data-backed decisions
