Overview
Great products fail when customer experience is poor. This course introduces you to CX concepts and tools so you can design smoother, more engaging experiences across touchpoints.
What You Will Learn
- Understand the foundations of customer experience (CX).
- Map simple customer journeys and identify pain points.
- Use basic design thinking tools for CX improvement.
- Plan quick-win CX improvements for your organisation.
Who Should Attend
- Professionals in marketing, sales, service, and operations.
- Product owners and business owners.
- Anyone responsible for customer-facing processes.
Course Structure
- Week 1: CX basics and customer journeys
- Week 2: Identifying pain points and moments of truth
- Week 3: CX improvement ideas and quick wins
- Week 4: Presenting a simple CX improvement plan
Assessment & Certification
Learners will present a concise CX improvement plan for a chosen product or service. A Micro-Credential Certificate in Customer Experience (CX) Design Fundamentals will be awarded upon completion.
20% Fee Waiver (Limited Time)
Apply before 31 December 2025 to enjoy a 20% fee waiver on course fees.
