Why Take This Course?
Small and medium businesses often struggle with inconsistent logos, colours, and messaging. This course focuses on building a clear, practical brand identity system that SMEs can actually use across digital and print platforms.
What You Will Learn
- Core elements of brand identity: logo, colours, typography, imagery, and tone of voice.
- How to translate brand values into visual direction.
- Structuring a simple brand style guide for SMEs.
- Applying the brand across social media, website, and basic marketing materials.
Who Should Attend
- Graphic designers working with SMEs and start-ups.
- Marketing executives in growing companies.
- Business owners who want to understand and brief designers better.
Course Structure
- Week 1: Brand foundations & positioning
- Week 2: Visual identity system – logo, colours, type
- Week 3: Applications across online and offline channels
- Week 4: Building a simple brand style guide
- Week 5: Final brand identity presentation
Certification
Participants will receive a Micro-Credential Certificate in Brand Identity Design for SMEs.
20% Waiver
Enrol before 31 December 2025 to enjoy a 20% fee waiver on this course.
